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Observed globally on January 28, Data Privacy Day 2025 underscores the critical importance of protecting personal data in today’s interconnected, AI-driven era. With India’s Digital Personal Data Protection Act (DPDP) of 2023 coming into effect, and the Union government releasing the draft Digital Personal Data Protection Rules to safeguard citizens’ rights for the protection of their personal data, this year’s Data Privacy Day is more relevant than ever before, especially for India.
This year’s observance holds heightened significance, spotlighting the need for robust governance and ethical data practices to build trust and drive innovation across industries.
Experts and industry leaders share their thoughts on the importance and relevance of Data Privacy Day 2025 especially in the context of the Union government releasing the draft Digital Personal Data Protection Rules to safeguard citizens’ rights for the protection of their personal data.
Harihara Subramanian, Sr. Principal Software Architect, Sabre India: In today’s data-driven world, privacy is critical, particularly in the travel industry, where sensitive data is a prime target for cyber threats. Protecting this data goes beyond security – it helps build trust through transparency, consent, and ethical practices. Advanced technologies like end-to-end encryption, homomorphic encryption, AI, blockchain, and biometric authentication such as DigiYatra enhance security and enable seamless, privacy-focused travel. Techniques like differential privacy further allow safe data analysis without exposing sensitive details.
However, privacy protection also requires a cultural shift. A collaborative approach involving IT, legal, and marketing teams ensures privacy is a shared responsibility, while transparent communication fosters trust. Innovations like decentralized identities and secure multi-party computation promise personalized experiences without compromising data protection. By embedding privacy into the travel ecosystem, the industry can build trust, ensure compliance, and set new standards for security and efficiency.
“Privacy is not just a safeguard – it’s the foundation for progress in a connected world,” says Subramanian.
Ramesh Jampula, Vice President, IT, India and APJC Regional CIO, Dell Technologies: Data Privacy Day serves as a reminder of the critical role data privacy plays in building trust and fostering innovation in today’s digital-first world. As we stand in 2025, with technology increasingly intertwined in every aspect of life—from healthcare and education to commerce and governance—ensuring the privacy of individuals’ data is not just an ethical imperative, but a societal necessity.
At Dell Technologies, we believe data privacy is foundational to a resilient digital ecosystem. Organizations, governments, and individuals share a collective responsibility to protect sensitive information and uphold data rights. Businesses must prioritize privacy-by-design principles and invest in robust security frameworks that evolve alongside the ever-changing cyber threat landscape. Similarly, governments play a vital role in establishing clear, forward-looking regulations that address the complexities of our digital age while fostering innovation and global competitiveness.
In India, the recent strides in data privacy legislation reflect a growing commitment to safeguarding personal data while enabling the digital economy to thrive. As organizations adapt to new compliance frameworks, the focus should remain on creating meaningful, user-first privacy experiences that enhance transparency and accountability. Looking ahead, as advancements in AI, edge computing, and IoT create new opportunities and challenges, the importance of data privacy will only grow. Together, we can empower people to harness the benefits of technology while ensuring their data remains secure and their trust is upheld. On this Data Privacy Day, let’s commit to a shared vision of a future where privacy and innovation go hand in hand.
Vinod V. Jayaprakash, Consulting Cybersecurity Leader at EY Global Delivery Services: Data Privacy Day 2025 holds immense significance as we navigate an era of rapid technological advancements. With the proliferation of IoT devices, AI, and big data analytics, the volume of personal data being generated and processed is unprecedented. Coupled with escalating cybersecurity threats, it highlights the urgent need for stronger data protection measures and greater public awareness of privacy rights. As individuals demand more control over their personal information, organizations must prioritize ethical data handling practices to build trust and foster a secure digital economy.
The importance of Data Privacy Day also extends to the global stage, emphasizing the need for international cooperation to safeguard data that crosses borders. As data protection regulations continue to evolve, this day serves as a critical platform to promote best practices and drive accountability across industries. Privacy is no longer just a compliance requirement—it is a key pillar for innovation and trust in the digital age, underscoring the shared responsibility to protect sensitive information for a more secure and ethical future.
At EY GDS, we understand that in today’s rapidly evolving digital landscape, data privacy is a fundamental responsibility toward our clients, colleagues, and communities. This year’s Data Privacy Day theme, Take Control of Your Data, highlights the crucial role we play in protecting personal information while emphasizing the importance of accountability and empowerment in managing data securely.
Dr Prasad Vemuri, Chief Information Officer, Broadridge India: In an era where financial services handle trillions of data points daily, Data Privacy Day 2025 serves as a crucial reminder of our fundamental responsibility to safeguard sensitive information. Broadridge stands at the epicenter of the financial services ecosystem, where our cutting-edge solutions empower firms to seamlessly track and integrate transaction, trade, and position data. Our pivotal role in processing vast quantities of financial data is matched by our unwavering commitment to maintaining the highest standards of privacy and security.
While artificial intelligence and cloud computing have revolutionized data handling in financial services, one principle remains immutable: the paramount importance of protecting our clients’ privacy. Our technology and operations platforms underpin the daily trading of, on average, more than $10 trillion in equities, fixed income, and other securities globally. We recognize that robust data privacy transcends mere compliance—it is the bedrock of financial stability and client trust. Our dedication to safeguarding sensitive information reflects our understanding that every data point represents a commitment to our client’s security and success.
Amit Patil, Senior Director- Technology, Publicis Sapient: Data privacy has become a non-negotiable foundation of trust in the digital age, and organizations must prioritize it as a critical responsibility. At Publicis Sapient, we recognize that safeguarding privacy requires more than just technology—it demands a workforce equipped with advanced skills and a mindset of continuous learning.
By investing in reskilling initiatives, particularly for AI engineers and cybersecurity experts, we aim to empower our people to design solutions that embed privacy by design and anticipate emerging risks. This culture of continuous learning ensures that our people are not just problem-solvers but forward-thinkers who can anticipate tomorrow’s challenges and address them today.
Protecting data is more than a compliance mandate; it’s about creating secure, future-ready digital ecosystems where trust is the cornerstone of every experience. Through innovation and a commitment to learning, we’re enabling our clients to lead responsibly in an increasingly connected world.
Prashant Singh, COO, LeadSquared: In an era where digital traces accompany every online action, understanding data subject rights becomes crucial. Data privacy extends beyond mere protection—it encompasses respecting how individuals manage their personal information sharing. This International Data Privacy Day we should highlight consent’s vital role in digital ethical practices.
When individuals share information willingly, they must maintain authority over its modification, deletion, and utilization. GDPR’s fundamental concepts, such as the right to erasure and the enforceability of consent provide a framework for maintaining control over one’s digital identity. The key issue isn’t about eliminating digital traces completely but rather enabling users to shape and restrict their digital presence according to their preferences.
Recognizing that customer trust is the lifeblood of our industry, we take a proactive stance in prioritizing data security and privacy. At LeadSquared, we build a secure foundation by adhering to rigorous frameworks such as HIPAA, GDPR, and AICPA SOC 2. Our commitment extends beyond compliance; it’s a pledge to our users that their data is handled with the utmost care and in accordance with the highest industry standards, ensuring a secure and compliant future for all our stakeholders.
Rohith Reji, Co-founder & CEO, Neokred: Data Privacy Day, observed on January 28, holds particular importance in 2025 as countries worldwide, including India, implement comprehensive data protection frameworks such as the Digital Personal Data Protection (DPDP) Act. This legislation marks a pivotal shift in how personal data is managed, processed, and protected in India, emphasizing the rights of individuals over their data while holding businesses accountable for its responsible usage.
The DPDP Act reflects the global push toward stricter data governance and privacy norms in an increasingly digital world. It sets clear principles around lawful data processing, consent, data minimization, and the need for organizations to ensure data security and transparency. The Act also introduces stringent penalties for non-compliance, signaling a serious commitment to protecting individuals from data breaches, unauthorized use, and cyber threats.
In this context, Data Privacy Day becomes a vital platform to raise awareness about the implications of the DPDP Act. It serves as a reminder for businesses to assess and strengthen their compliance frameworks, train employees on new regulatory requirements, and adopt robust data protection technologies. For individuals, it highlights the importance of understanding their rights, such as the ability to access, correct, or erase their personal data, and making informed decisions about sharing information in digital spaces.
As India aligns itself with global privacy standards, Data Privacy Day in 2025 underscores the collective responsibility of governments, organizations, and citizens to build a secure and privacy-focused digital ecosystem. It is an opportunity to reflect on progress, address challenges, and reinforce the importance of ethical and transparent data practices in a world increasingly driven by technology.
Vindhya Kudva, Head of Data Protection & Information Security, Bosch Global Software Technologies: Awareness around personal data protection has steadily grown in India over the past decade, prompting businesses, policymakers, and individuals to reassess data privacy strategies. Data Privacy Day serves as a timely reminder of the need for a proactive, risk-based approach to safeguarding personal data.
At Bosch Global Software Technologies, we recognize that data protection is not just about regulatory compliance—it’s about fostering trust and resilience. We prioritize a holistic approach, integrating people sensitization measures, robust business processes, and advanced technological systems. By aligning with internationally accepted standards, we ensure every element of our IT infrastructure—from perimeter security to core databases—is continuously updated and resilient against vulnerabilities.
Industry-wide collaboration is key to raising awareness, sharing best practices, and strengthening privacy frameworks. As organizations adopt privacy-enhancing technologies and compliance-driven strategies, they must also cultivate a culture of trust and accountability. Through continuous education, proactive measures, and cross-sector partnerships, businesses can navigate the complexities of data security while driving innovation responsibly.
As Zig Ziglar aptly said, ‘People often say motivation doesn’t last. Neither does bathing—that’s why we recommend it daily’. The same applies to data privacy awareness —continuous education and vigilance are essential in today’s digital landscape.
Rohit Srivastava, Senior Director Of Engineering, MiQ: Data privacy is the backbone of trust in programmatic advertising. As brands leverage data to deliver personalized experiences, safeguarding consumer information is essential to maintaining credibility and compliance. In an industry driven by insights, respecting privacy not only protects individuals but also strengthens brand reputation and ensures long-term success. The future of advertising belongs to those who prioritise ethical data practices, fostering transparency and building meaningful connections in an increasingly privacy-conscious world.
Aveekshith Bushan, Vice President and GM, Asia Pacific and Japan, Aerospike: On Data Privacy Day, it is crucial to recognize the growing challenges in safeguarding sensitive data, particularly with the alarming rise of mule accounts being used for fraudulent activities. These accounts not only compromise individual privacy but also pose significant risks to critical sectors such as banking and healthcare, where trust and data security are foundational.
In today’s digital-first world, the demand for secure, scalable, and real-time data solutions has never been greater. Organizations must prioritize implementing advanced security frameworks, including robust encryption and privacy measures, to ensure data is protected at every stage. The ability to detect and prevent fraud in real time is essential for staying ahead of evolving threats and maintaining regulatory compliance.
As data becomes the cornerstone of innovation, industries need to work collectively to build resilient systems that address these challenges head-on. By investing in cutting-edge technologies and fostering a culture of data privacy, we can create a digital ecosystem where individuals and organizations can thrive with confidence.
Varun Babbar, Managing Director – India & SAARC, Qlik: Agentic AI can transform productivity by handling complex tasks independently and adapting to feedback, but its responsible use is essential – making data privacy crucial for building trust. AI’s effectiveness depends on the quality of its data, making strong governance and data quality vital. Responsible data handling doesn’t just build trust—it unlocks AI’s full potential.
Protecting privacy today means being transparent, ethical, and proactive. As Agentic AI evolves, challenges like skill gaps, fragmented governance, and real-time data needs highlight the importance of clear processes and secure data pipelines. To succeed, businesses must upskill teams, implement strong governance, and invest in impactful AI solutions.
Building local cloud regions enhances data security and compliance, safeguarding sensitive information. With Gartner predicting that by 2028, 40% of enterprise AI assets will be traded through marketplaces, privacy and authenticity are more critical than ever. On Data Privacy Day, let’s commit to safeguarding data, building trust, and embracing the Agentic Systems Era, where intelligent agents create new opportunities for growth.
Samiran Rajkumar, Chief Information Security Officer, Acuity Knowledge Partners: In the financial services sector, data is often regarded as the new currency. Personal data plays a key role in digitising services for customers, which increases the importance of protecting this data from misuse, breaches, and unauthorised access to build and maintain customer trust. Financial institutions handle a significant amount of sensitive information, and any miss in safeguards may result into identity theft, fraud, or financial losses for customers, thus demanding the highest standards of data privacy practices.
Undoubtedly, robust security measures are essential not only for demonstrating compliance with data privacy laws such as GDPR, CCPA, and GLBA but also for protecting financial institutions from incurring heavy penalties imposed by government and regulatory bodies. Moreover, safeguarding personal data is a moral and strategic responsibility for financial institutions, as it helps in gaining customer trust and supports the rapidly growing digital economy. Investing in streamlining processes that ‘put privacy first’ is essential for financial institutions. Implementing technical controls such as encryption, access controls, and data leakage prevention measures is crucial to adequately protect customer data. It also increases the competitive edge for financial institutions who prioritises data privacy. Customers are increasingly aware of their privacy rights and prefer financial institutions that demonstrate transparency and responsibility in handling their data.
